Pembroke Square Associates Donates to Habitat SHR

Press Release Courtesy of Habitat for Humanity of South Hampton Roads and Pembroke Square Associates

by CoVaBizMag

Pembroke Square Associates Donates Building and Office Materials to Habitat FOR Humanity of South Hampton Roads Ahead of Mall Demolition

The demolition of the interior of Pembroke Square, formerly Pembroke Mall, is benefiting a worthy local non-profit.

Workers recently filled two 22-foot truckloads with building and office materials, furniture, doors, food court tables, retail supplies, and more from the Virginia Beach mall, all of it to be sold at a pair of ReStores run by Habitat of Humanity of South Hampton Roads (SHR). All proceeds will be used to support the Mission of building safe, decent, and affordable homes and making critical home repairs.    These efforts support local hard-working, low-income families buy the home of their dreams and income-constrained seniors, disabled and/or Veterans unable to make repairs on their own.

By partnering with Habitat SHR, Pembroke Square was able to divert over eight tons of items from local landfills.  “This is a win-win-win for everyone,” says Ramsay Smith, asset manager of Pembroke Square and president of Pembroke Realty Group, which manages Pembroke Square, most of which is being redeveloped into a mixed-use community with stores, offices, housing, and a hotel. “Habitat gets quality materials for its ReStores, and Pembroke Square saves on dump fees and the region on valuable landfill space. It’s a great environmental partnership that we’re honored to have.”

“We are grateful for this donation from Pembroke Square,” says Frank Hruska, Executive Director of Habitat SHR. “Our customers appreciate quality used items like these, and we encourage more commercial firms like Pembroke to think about our ReStores when they are doing major renovations.” More information on the Pembroke Square redevelopment is available at

Habitat runs two ReStores, one on Tidewater Drive in Norfolk and the other at Providence Square Shopping Center on Kempsville Road in Virginia Beach.

Pembroke Square Retailers to Remain Open Throughout Construction and Redevelopment

The property’s current tenants – American Red Cross, Bahama Breeze, Coastal Edge,, DSW, EyeCare Optometry, J.Crew Factory, Jason’s Deli, Kohl’s, Latitude Climbing + Fitness, Nordstrom Rack, Old Navy, Rack Room Shoes, REI, Smokey Bones, Target, The Fresh Market, Tire Choice, Truist, and Walgreens – will remain open throughout construction and redevelopment.


The mission of Habitat for Humanity of South Hampton Roads, an independent 501(c)3 non-profit agency affiliated with Habitat International, is to create affordable housing solutions that strengthen families and communities. This is accomplished by two independent, yet complementary initiatives: building safe, decent and affordable homes that empower low-income families to achieve their dream of homeownership; and making essential home repairs and providing ADA accessibility for income-constrained South Hampton Roads seniors, disabled and/or veteran homeowners to keep them warm, safe and dry in their homes. For more information, visit

Pembroke Square Contact: Mary Stott,, 757-676-7677

Habitat for Humanity Contact: Frank Hruska,, 757-613-2606

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