Volvo Penta Creates Digital Incentive Program for Industrial Engine Customers and Dealers

by CoVaBizMag

Volvo Penta is launching, a new online customer loyalty platform for its industrial customers and dealers.

End users signing up on will earn rewards for buying and owning Volvo Penta engines and parts.

Users will earn points for each new engine registered on the site, as well as purchases of Volvo Penta genuine parts. The points can be redeemed for a range of merchandise items. They will also receive news of warranty campaigns and product promotions on the site.

“We are launching this online rewards program to reinforce our relationships and reward our loyal dealers and customers,” said Darren Tasker, vice president of industrial sales for Volvo Penta of the Americas.  “We see this as a ‘win-win’ program that benefits all parties and will give us another valuable tool to better serve our customers and cements our commitment of improving the total cost of ownership of Volvo Penta engines.”

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