United Way of South Hampton Roads Announces United for the Future Endowment Campaign

by CoVaBizMag

From a press releases issued by United Way of South Hampton Roads

In 2018, United Way of South Hampton Roads (UWSHR) launched the United for the Future endowment campaign to bolster their efforts to serve our community and create lasting, systematic change for generations to come. With just under $5 million left to raise, they are thanking the donors to date and calling on the broader community to help them change the life trajectory of thousands of our neighbors through a gift to the campaign.

United for the Future, which is led by a committee of volunteers, launched with an ambitious goal of raising $35 million over three years, but has since increased the goal to $40 million to respond to the dramatic rise in need in our community due to the COVID-19 pandemic. Funds raised from this special campaign, which is above and beyond all annual, workplace-based gifts to United Way, will be invested in the organization’s initiatives for children, families and veterans in the 757.

United Way has always been there to take on complex problems and make individual agencies better than they could be on their own,” says Joan Brock, community volunteer, co-chair of the United for the Future campaign. “This campaign is about going beyond short-term improvements to create sustainable change. It’s about not letting anyone down.”

United for the Future aims to create and fund collaborative solutions that have long-term impact. The funding will strengthen United Way’s day-to-day services through investments in program expansion, allowing them to reach more people in need, and ensure the organization’s sustainability far into the future.

Specific priorities for investments of funds include:

  • Ensuring all children in their network are screened for developmental delays and disabilities and receive real-time, age-appropriate intervention
  • Training educators and partners on the most effective methods to improve the emotional well-being and educational readiness of our children
  • Expanding their successful coaching pilot program to help more families on their path to financial self-sufficiency
  • Doubling their network of veteran service providers to serve three times the number of veterans and military-connected families they currently serve annually

United Way is the market leader,” says Steve Fredrickson, executive chairman of PRA Group and co-chair of the United for the Future campaign. “They assess the need, qualify the partners, and mobilize people and organizations for good. There’s no one to take their place. Now is not the time to be a bystander. Now is the time to ensure United Way is here for future generations.”

Thanks to gifts from their most loyal investors and champions, United for the Future has already raised $35.3 million of the $40 million goal, which they expect to reach this year. Of that, $7 million is in planned gifts and $28.3 million is in outright gifts. To help wrap up the campaign successfully, two generous contributors have joined forces to issue a $4.6 million, 1:1 match challenge to the community, allowing donors to double the impact of their gift.

To learn more or make a gift, visit unitedwayshr.org/uff. All eligible gifts will be matched dollar for dollar thanks to the campaign challenge.

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